Maxgaming, founded in 1998 operates in three Australian states, namely Queensland, New South Wales and the Northern Territory together with providing monitoring services to Talarius. Maxgaming’s core business is the supply of monitoring services for gaming machines in these three states and territories, together with the supply of value-add services into these states and territories and new jurisdictions.
Maxgaming is the largest LMO (Licenced Monitoring Operator) in the world, and operates with a number of Gaming protocols that meet legislative and customer requirements.
Maxgaming operate under a competitive licence framework in Queensland and have one key competitor in the monitoring space. Maxgaming’s market share for Queensland for monitoring is consistently around the 80% mark and monitoring comprises gaming machines in both licenced clubs and hotels. Currently 35,000 gaming machines are monitored by Maxgaming in Queensland together with the supply of a number of additional value-add services.
These services include, machine gaming performance reports, web based marketing tools, promotional applications, player loyalty systems, kiosks, site controller PC’s, additional hardware, linked jackpots and many other value-add services products.
Maxgaming also offer the Queensland market a card based cashless gaming solution as well as optional pre-commitment/harm-minimisation products and a TITO (Ticket-in-Ticket-out) system undergoing a trial at five venues in Queensland.
New South Wales
Maxgaming operate under an exclusive monitoring licence in New South Wales, resulting in the monitoring of 100% of the gaming machines that exist outside of the casino. This translates into the monitoring of approximately 100,000 gaming machines in licenced clubs and hotels in the state.
In addition to the monitoring of gaming machines, Maxgaming also offer the New South Wales market “State Wide Link Jackpots” and also have the exclusive licence to provide this service together with the intellectual property (IP) that Maxgaming is able to supply/sell back to the gaming industry.
Although the assortment of value-add products in New South Wales is not as diverse as Queensland, new products are being introduced such as a player loyalty system for the first time.
Operating under a competitive licence in the Northern Territory, Maxgaming is currently the only LMO in the state that is offering monitoring services. Maxgaming recently initiated a project to cut over their old system used to monitor the Northern Territory to a new system which is in line with the system used in QLD. This opens the door to a range of value-add products to the Northern Territory that is currently available in Queensland. Maxgaming monitors approximately 1,000 gaming machines in the Northern Territory.
Maxgaming will be launching its loyalty and pre-commitment (card based) gaming solution in the near future to Victoria in response to the recent legislation mandating that all gaming machines in the state must have a pre-commitment facility.
Maxgaming is currently working with the Victorian LMO, Intralot, on system compatibility together with the introduction of a loyalty option for venues who decide to purchase the Maxgaming system.
Address: Level 8
240 Sandgate rd
Albion QLD 4010
Phone: 1800 700 116
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